The ‘honeycomb’ was adopted as the logo of the draft Strategy to symbolise the industriousness of the bees and the storage of honey and pollen in the beehive. The honeycomb is thus taken as the representation of growth, provision, nurturing, community, organisation, and productivity.
The honeycomb and the honey bee will constitute the motif for the retirement and financial capability Strategy. A sub-committee of the Group, led by Mr Farrugia, is working on a branding strategy.