The Retirement and Financial Capability Group within the Ministry for the Family, Children’s Rights, and Social Solidarity launches a two year communication and awareness campaign on financial capability that is co-financed under the European Social Fund programme – Project 2.63: Knowledge, Training, Communications and Supports Measures in Support of Vulnerable Groups.
The campaign is designed to bring to the attention of different groups knowledge and information relating to the management of debt, management of a budget, building a safety net, planning for their future, and understanding investment basics so that they are in a better position to take informed decisions relating to their retirement and financial matters.
The campaign will consist of the following individual targeted groups:
Persons in low income employment; persons in unemployment; self-employed persons; family members working in family businesses but not paying a social security contributions; disabled persons; widows; single parents; separated / divorced persons.
Groups that may be affected negatively due to the heuristics behaviour that people do not prepare for the long term
Teenagers; students in post-secondary education; students in tertiary education; persons in their first employment; young women; young adults who got married recently.
Each of the targeted group’s campaign is designed around focus group raised issues and consists of a multi-media campaign including TV, radio messages, posters, advertising, and social media. Handbooks specific to each of the 8 vulnerable groups will also be prepared.
The campaign kicked off on 1st February – a bill board is placed in Garibaldi street, which leads to Aldo Moro, coming from the Airport route.
The focus of the first part of the campaign is that of informing people to become more retirement and financially capable by acquiring the knowledge, on the basis of which they can plan for both the day-to-day and the long term. Such knowledge allows persons to act on an informed basis for retirement and financial matters in a manner that fit their personal circumstances.