Continuing from Part 1, these are the next 6 top ways of influencers make money!
For years it’s been common practice for bloggers to have advertising on their websites to monetise their traffic. So, how do influencers make money with advertising?
Depending on the type of ad, a blogger may make money only when a visitor clicks on the ad or any time it appears on the screen. For bloggers with high traffic to their websites, sidebar and in-content advertising can be extremely lucrative.
Many influencers moved into the education space and sell digital products to teach their followers on a particular topic.
But how do influencers make money from these products? One example would be a travel blogger who might create an entire course about how to travel on a budget.
Another example is a fashion influencer who might create an eBook about creating a capsule wardrobe.
Another way influencers make money is through tipping or donations. For example, some influencers have websites with a page where followers can contribute money to the influencer. Some also have a link where followers can buy them a cup of coffee.
Another version of tipping is the use of sites like Patreon. It works as a membership model where followers can sign up to contribute a certain amount of money each month to an influencer. In some cases, the influencer might have content exclusively for their Patreon supporters.
It is become increasingly common for fashion influencers to making money by reselling the clothing they have featured. These influencers often buy far more clothing than they really need, mostly so they can share a variety of looks with their followers.
Then, many turn around and sell their gently used items on a separate Instagram page or on Poshmark. This is a great way to get the most bang for your € if you are considering becoming a fashion influencer!
Sales from live events
Another way that influencers make money is through live events whether in-person or virtual. For example, a travel influencer might make money by planning a trip for a small handful of followers.
On the other hand, a fashion influencer might make money by hosting a closet sale where followers can purchase used clothing they’ve featured on their social media channels.
Product lines designed specifically for the influencers to make money
Creating product lines is another way how influencers make money. Some influencers create their own product lines from scratch. For example, fashion blogger Danielle Bernstein of the website We Wore What has launched her blog into her own fashion line.
Other influencers use their following to create collaborations with other companies, offering makeup lines, clothing lines, and more.